As New York City runways gear up for 2010 Fashion Week, Artistry skin care and cosmetics is traveling to town with an agenda that coincides with the popular fashion- and beauty-focused event. In a double-edged promotional tour, Artistry is celebrating the winners of a year-long model search, enlisting Mark Montano, former host of TLC’s 10 Years Younger to beautify women on the streets of New York with free makeovers and samples, as well as introducing an advanced face image analysis tool, which uses technology originally developed for governmental security programs.

Artistry partnered with Next Models, one of the world’s top modeling agencies, to discover three fresh faces in fashion and beauty. After a year-long search, Next Models will award three contracts to Amanda Strutman and Blake Myers of Missouri and Jenna Zagoren of New Jersey.

The beauty brand also invited the public to vote for their favorite model on the official Artistry Facebook page. The model with the most votes, Emma Harvard, is on her way to NYC for an all-expenses-paid trip for two. One lucky winner also was selected from the contest’s registered voters for a similar all-expenses-paid trip for two to New York City. Artistry is hosting an exclusive event at Avenue in NYC to honor the winners of the model search.

While making career dreams come true for these models, Artistry will also making the dreams of a few other lucky women in New York come true as Montano takes the Artistry “spa-on-wheels” to the streets to conduct surprise “Mark-on-the-street” mini makeovers for unsuspecting New York women. A few lucky female pedestrians in Manhattan on February 10 and 11 may find themselves invited by Montano into the luxurious, fully customized motor coach for a mini spa experience, tips on achieving younger-looking skin and the opportunity to experience our skin assessment tool. Montano will be looking for makeover candidates on West 57th St. on February 10 and on 42nd St. on Feb. 11 between 8 a.m. – 5 p.m.

” Artistry is probably the biggest skin care and cosmetics brand that you’ve never heard of and I’m so excited to help them spread the word about their amazing products, especially their age-defying skin care,” says Montano. “Helping women look as youthful as possible is a passion of mine and this brand has some incredible tools that every woman should have in her anti-aging toolkit.”

Artistry’s Facial Analysis Computer Evaluation System (F.A.C.E.S.) uses technology developed as part of a facial recognition program for government security, providing women a glimpse into their future. With just five quick snapshots, F.A.C.E.S. reveals the UV damage, age spots, fine lines and wrinkles that are lurking beneath skin’s surface.

The partnership between Artistry and Next and affiliation with Montano are just the latest in a series of efforts to elevate awareness of the Artistry brand. These efforts began last year with advertising and the North American tour of a mobile Artistry brand experience. Most recently, the Artistry brand announced that it is the official skin care and cosmetics sponsor of the Miss America Organization.